The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
Family Meal Campaign for the WORLD FOOD PROGRAMME
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
CLIENT BACKGROUND: The World Food Programme (WFP) is the leading humanitarian organization fighting global hunger, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience.
CHALLENGE: To raise awareness of global hunger and inspire action towards achieving Zero Hunger, one of the United Nations Sustainable Development Goals.
GOAL: Create a campaign that emotionally connects with people, highlighting the importance of family meals and encouraging donations to support WFP's efforts.
STRATEGY & APPROACH:
Family Meal Campaign: Developed a multi-channel campaign that centered around the universal concept of family meals, emphasizing their importance in nourishing both body and soul.
Photography Competition: Launched a social media competition inviting people to share photos of their family meals, reaching 38 million people and generating widespread engagement. Celebrity chef Jamie Oliver selected the winning entries.
MasterChef Collaboration: Partnered with renowned MasterChef photographer Chris Terry to capture stunning visuals in five countries, showcasing the diversity and universality of family meal traditions.
Exhibitions: Designed impactful exhibitions at the European Parliament and various locations in 10 countries, including major cities, airports, train stations, and universities, reaching a total of 21 million visitors.
Digital Presence: Developed an official website and a series of impactful videos to provide information and inspire action.
RESULTS & IMPACT:
High Engagement: The social media photography competition reached 38 million people, generating widespread interest and participation.
Visual Storytelling: Compelling images and videos captured the essence of family meals and their importance in combating hunger.
Increased Awareness: The campaign raised awareness of global hunger and WFP's efforts, reaching millions of people worldwide.
High-Level Support: The exhibitions were inaugurated by high-level officials like Alexander De Croo in Belgium, showcasing the campaign's importance and impact.
Significant Fundraising: The campaign generated a significant increase in donations, directly contributing to WFP's mission of achieving Zero Hunger.
CONCLUSION: The Family Meal campaign demonstrates the power of storytelling and visual communication in driving social impact. By tapping into the emotional resonance of family meals and showcasing the work of WFP, the campaign successfully inspired action and contributed to the fight against global hunger
Keywords:
-
- World Food Programme (WFP)
Family Meal campaign
Zero Hunger
Social media campaign
Photography competition
Exhibitions
Global hunger
Food assistance
Sustainable development
Donations
- World Food Programme (WFP)
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
Family Meal Campaign for the WORLD FOOD PROGRAMME
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
World Food Program Zero Hunger Family Meal campaign
UN World Food Program executive director Ms Ertharin Cousin Inaugurate family meal photo exhibition in European Parliament in Brussels with Commissioner the European Commissioner for Humanitarian Aid and Crisis Management Christos Stylianides
The Family Meal photo exhibition was inaugurated in the European Parliament by the EU Commissioner for Humanitarian Aid Christos Stylianides and World Food Programme’s Executive Director Ertharin Cousin
European Commissioner for Agriculture and Rural Development Phil Hogan visited the Family Meal Photo Exhibition at Dublin Airport
The Family Meal Photo Exhibition at Brussels gare du Midi was inaugurated by Minister Alexander De Croo and EU DG ECHO Director General Claus Sorensen
Mr. Claus Sørensen Director-General of the European Commission's Humanitarian Aid and Civil Protection Department and Mrs. Krystyna Bednarska WFP Brussels Director inaugurated The Family Meal Photo Exhibition at Brussels gare du Midi
The Family Meal Photo Exhibition at Brussels gare du Midi was opened by Minister Alexander De Croo
Jamie Oliver select the first Winner of The Family Meal Photo Competition
Claus Sorensen, EU DG ECHO Director General speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Barbara Noseworthy, WFP’s Assistant Executive Director gives a speech on the occasion of the opening event of the Family Meal Photo Exhibition at Milan Universal EXPO
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
Word Food Program Zero Hunger Family Meal campaign Photo Exhibition - 17 November - 19 December - Madrid Barajas Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
World Food Program Zero Hunger Family Meal campaign Photo Exhibition - 27 November - 6 January - Lisbon - Portela Airport
Word Food Program Zero Hunger Family Meal campaign social media campaign for World Humanitarian Day
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign roll-up
World Food Program Zero Hunger Family Meal campaign website
World Food Program Zero Hunger Family Meal campaign postcard
World Food Program Zero Hunger Family Meal campaign recipe of the world book
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
The photo exhibition traveled to the Netherlands, where it was presented at the University of Amsterdam on the occasion of the “Symposium on the History of Food”, which aims at exploring the history of changing ideas surrounding the concept of hunger
CLIENT BACKGROUND: The World Food Programme (WFP) is the leading humanitarian organization fighting global hunger, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience.
CHALLENGE: To raise awareness of global hunger and inspire action towards achieving Zero Hunger, one of the United Nations Sustainable Development Goals.
GOAL: Create a campaign that emotionally connects with people, highlighting the importance of family meals and encouraging donations to support WFP's efforts.
STRATEGY & APPROACH:
Family Meal Campaign: Developed a multi-channel campaign that centered around the universal concept of family meals, emphasizing their importance in nourishing both body and soul.
Photography Competition: Launched a social media competition inviting people to share photos of their family meals, reaching 38 million people and generating widespread engagement. Celebrity chef Jamie Oliver selected the winning entries.
MasterChef Collaboration: Partnered with renowned MasterChef photographer Chris Terry to capture stunning visuals in five countries, showcasing the diversity and universality of family meal traditions.
Exhibitions: Designed impactful exhibitions at the European Parliament and various locations in 10 countries, including major cities, airports, train stations, and universities, reaching a total of 21 million visitors.
Digital Presence: Developed an official website and a series of impactful videos to provide information and inspire action.
RESULTS & IMPACT:
High Engagement: The social media photography competition reached 38 million people, generating widespread interest and participation.
Visual Storytelling: Compelling images and videos captured the essence of family meals and their importance in combating hunger.
Increased Awareness: The campaign raised awareness of global hunger and WFP's efforts, reaching millions of people worldwide.
High-Level Support: The exhibitions were inaugurated by high-level officials like Alexander De Croo in Belgium, showcasing the campaign's importance and impact.
Significant Fundraising: The campaign generated a significant increase in donations, directly contributing to WFP's mission of achieving Zero Hunger.
CONCLUSION: The Family Meal campaign demonstrates the power of storytelling and visual communication in driving social impact. By tapping into the emotional resonance of family meals and showcasing the work of WFP, the campaign successfully inspired action and contributed to the fight against global hunger
Keywords:
-
- World Food Programme (WFP)
Family Meal campaign
Zero Hunger
Social media campaign
Photography competition
Exhibitions
Global hunger
Food assistance
Sustainable development
Donations
- World Food Programme (WFP)
