CLIENT BACKGROUND: The Directorate-General for International Partnerships (DG INTPA) is the European Commission's department responsible for the EU's international cooperation and development policy.

 

CHALLENGE: To effectively launch and promote the European Report on Development, a key publication highlighting the EU's development policies and achievements, ensuring maximum visibility and impact among policymakers, stakeholders, and the general public.

 

GOAL: Create a comprehensive communication campaign that raises awareness of the report, generates widespread media coverage, and fosters informed discussions on key development issues.

 

STRATEGY & APPROACH:
High-Level Events: Organized high-profile presentations of the report by the Commissioner and DG in front of 400 ministers, ambassadors, and diplomats, ensuring maximum exposure and engagement among key decision-makers.

Visual Identity & Design: Developed a compelling visual identity for the report, including editing, layout, and design, to enhance its readability and appeal.

Academic Collaboration: Partnered with renowned universities (ODI, ECDPM, DIE, University of Athens, Southern Voice Network) to ensure the report's content was informed by expert research and analysis.

Press Campaign: Generated extensive media coverage in major outlets like Le Monde and The Guardian through targeted press releases, media pitches, and interviews.

Communication Materials: Created a comprehensive press kit, fact sheets, infographics, teaser videos, and event materials to support the campaign's messaging and reach.

 

Event Management: Provided full-service event management, including travel arrangements for high-level speakers and event staffing, to ensure the smooth execution of promotional activities.

 

RESULTS & IMPACT:
High-Level Engagement: Successfully engaged key decision-makers and influencers through high-profile events, raising awareness of the report's findings and recommendations.

Extensive Media Coverage: Secured prominent coverage in major international media outlets, amplifying the report's reach and impact.

Informed Discussion: Stimulated informed discussions on EU development policies and their impact among policymakers, academics, and the public.

Enhanced Reputation: Reinforced the EU's position as a global leader in international development through a well-executed communication campaign.

 

CONCLUSION: The full-service communication campaign for the European Report on Development demonstrates the power of integrated communication strategies in achieving impactful results. By combining high-level events, strategic media outreach, and visually compelling materials, the campaign successfully elevated the report's visibility and fostered meaningful dialogue on critical development issues.

 

Keywords:

• • European Report on Development
    DG INTPA
    European Commission
    International development policy
    Communication campaign
    High-level events
    Media relations
    Press campaign
    Communication materials
    Event management