AWARD WON: Special Mention for “Agency of the Year”

 

STATEMENT OF THE AGENCY: We are deeply humbled and incredibly honored to receive this award. This recognition is not just a tribute to our team's know-how, but a powerful affirmation of the values that drive our agency. Our ultimate purpose is to serve as a spotlight for good. We dedicate our hearts and expertise to illuminating the wonderful, impactful work that countless people and organizations are undertaking every day to promote vital causes and improve the lives of the less-favored across Europe and worldwide. We know that this increased visibility brings them essential additional strength and the goodwill needed to drive their action forward and deeper. To see our hard efforts—our dedication to projects that benefit citizens—recognized and celebrated by such a prestigious jury is profoundly rewarding. It fuels our passion to continue blending creative innovation with social and political relevance. We are thrilled and grateful.

 

STATEMENT OF THE JURY: By sending young and likeable bloggers to EU development projects around the world in order to report on the positive impact of the EU on the lives of the people living there, millions of followers have been inspired. The development work of the EU is a rather abstract topic, especially among young people, a situation that the emotional and credible FACES2HEARTS campaign was able to change. It showed a good understanding of how to reach young people and arouse their interest. A highly exciting project of social and political relevance.

 

PROJECT SYNOPSIS: How do you show the impact of the EU on the lives of millions of people worldwide? Instead of expert talk, we picked 4 young bloggers in a worldwide competition to travel the world, discover EU development projects, and tell the stories of those whose dreams came true thanks to the EU. The campaign was a big hit on social media; it reached 30 million young people worldwide and engaged with over a million. It received extensive media coverage and was replicated by other institutions and EU embassies.

Visit the project page.

 

ABOUT THE AWARD: The German Brand Awards are one of the leading brand competitions in Europe. Since 2016, they have honoured excellence in holistic brand management – strategic, creative and impactful. Winning means showing what makes a brand truly strong today: clarity, relevance and team spirit.