AWARD WON: Gold Prize for Best Storytelling and Content Marketing

 

STATEMENT OF THE AGENCY: This highest award is a phenomenal achievement that validates the foundational principle of our agency: Human First. This recognition celebrates the art and science of connecting with audiences by putting genuine human experience at the center of every message. This project was a critical test of this philosophy. We took on the challenge of illustrating complex global impact, not through technical reports, but by deploying vivid, compelling narrative structures designed for relatability. Our work is defined by the commitment to craft visuals and content that elevate the voices and aspirations of individuals, making seemingly distant topics immediately resonant and personal. This award is a resounding tribute to the innovative spirit and collaborative expertise of our entire team. It underscores the undeniable power of authentic storytelling to not just capture attention, but to genuinely inspire collective understanding and action across vast, diverse audiences. We are incredibly honored to receive this acknowledgment for our approach to content mastery.

 

STATEMENT OF THE JURY: By sending young and likeable bloggers to EU development projects around the world in order to report on the positive impact of the EU on the lives of the people living there, millions of followers have been inspired. The development work of the EU is a rather abstract topic, especially among young people, a situation that the emotional and credible FACES2HEARTS campaign was able to change. It showed a good understanding of how to reach young people and arouse their interest. A highly exciting project of social and political relevance.

 

PROJECT SYNOPSIS: How do you show the impact of the EU on the lives of millions of people worldwide? Instead of expert talk, we picked 4 young bloggers in a worldwide competition to travel the world, discover EU development projects, and tell the stories of those whose dreams came true thanks to the EU. The campaign was a big hit on social media; it reached 30 million young people worldwide and engaged with over a million. It received extensive media coverage and was replicated by other institutions and EU embassies.

Visit the project page.

 

ABOUT THE AWARD: The German Brand Awards are one of the leading brand competitions in Europe. Since 2016, they have honoured excellence in holistic brand management – strategic, creative and impactful. Winning means showing what makes a brand truly strong today: clarity, relevance and team spirit.