AWARD: Shortlisted for the "Government agencies & parties" category

 

STATEMENT OF THE AGENCY: We are immensely proud to be recognized as a leading voice in European institutional communications. This recognition highlights the crucial need for high-impact, relatable communication within the public sector. This project was a complex institutional challenge—one that required not only creative firepower but a deep, nuanced understanding of European policy, institutional objectives, and pan-European audiences. We proved our capacity to be the trusted partner that can translate intricate public service mandates into viral, continent-wide engagement. We dedicate our strategic expertise to elevating the important work of organizations operating for the greater good of Europe and its citizens. This shortlist demonstrates that our agency doesn't just run campaigns; we set a benchmark for strategic public relations, crafting institutional narratives that cut through the noise, build public trust, and drive measurable policy-related outcomes.

 

PROJECT SYNOPSIS: How do you show the impact of the EU on the lives of millions of people worldwide? Instead of expert talk, we picked 4 young bloggers in a worldwide competition to travel the world, discover EU development projects, and tell the stories of those whose dreams came true thanks to the EU. The campaign was a big hit on social media; it reached 30 million young people worldwide and engaged with over a million. It received extensive media coverage and was replicated by other institutions and EU embassies.

Visit the project page.

 

ABOUT THE AWARD: The European Excellence Awards have been called “The European Championship in Public Relations” for good reason. Unlike any other prize, the EEA combines the international dimension of Comms in our digital age with outstanding creativity & innovation in PR.